The AUVREL Story

 

AUVREL — Our Story

Effortless beauty for real life.

Hi, I’m Aileen, the founder of AUVREL and a lash artist since 2008. Over the years, I’ve had the privilege of lashing hundreds of women — watching them grow through careers, marriages, motherhood, and everything in between.

But everything changed when I became a mom of three. I suddenly understood how difficult it was to prioritize beauty appointments while balancing real life. I also watched many of my clients become moms themselves and struggle to find time for consistent lash fills because of childcare challenges, schedule conflicts, or simply exhaustion.

When I stepped away from taking clients, something else started happening — many of my longtime clients came back and told me they tried other artists and experienced allergic reactions, something they never had in all the years they had seen me. It broke my heart to hear that something meant to make women feel confident ended up hurting them.

I created AUVREL for them — and for every woman who deserves beauty without compromise.

Beauty that fits real life

I wanted to create a way for women to get that fresh, lifted lash look

without appointments, without harsh adhesives, and without sacrificing time.

Press-on lash clusters that apply in seconds, feel weightless, and last for days — designed for busy moms, students, dancers, and women who do it all.

Inspired by dancers

As a dance mom, I spent countless hours backstage watching young dancers struggle with heavy strip lashes that poked, lifted, or felt uncomfortable. Many hated wearing them, but felt like they had no better option. I wanted to give them something softer, lighter, and easier — lashes they could apply themselves and actually enjoy.

AUVREL was created with that intention:

soft, comfortable, natural-looking lashes that enhance — never overpower.

For every season of womanhood

Whether you’re sensitive to adhesives, taking a break from salon extensions, need something last-minute, or just want to feel beautiful without the pressure — these were made with you in mind.

 

✨ Timeless beauty, quietly kept.

 

With love,

Aileen

Founder, AUVREL